It is an alliance between large Colombian companies committed to achieve sustainability, by sharing these common goals:

• Promote the implementation of Extended producer Responsibility
• Promote circular economy
• Encourage reuse of postconsumer materials
• Increase collective awareness for a better future

How does everything gets done? Through the following actions:

• Teaching citizens the importance of proper waste sorting at the source.
• Generating general awareness to develop conscious citizens, ones that understand the implications of what they choose to consume on the environment.
• Dynamizing waste recollection, prioritizing professional recyclers’ roles and generating awareness about how their work should be valued, respected, and dignified.
• Following the guidelines stablished by the public cleaning services, we accompany recyclers’ organizations throughout the process of being formalized and recognized.
• Along with municipalities, we articulate residue management to maximize the results expected from the fulfillment of the Residues Management Plan.
• Creating installed capacity and encouraging the implementation of technologies whose purpose is to guarantee that every material’s cycle is properly closed. 
• Habilitating sustainable value chains that maintain each material’s intrinsic value, guaranteeing that they can be reincorporated to the market as new products.